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Business training for people who'd rather be doing the work
You've built something good, so why isn't anyone buying it?
You’re brilliant at the actual work, it’s the selling bit that keeps tripping you up, and nobody handed you a manual for that part when you started.
There are three places your effort drains away before it ever turns into a sale, and once you know which one you’ve got, you know what to do on Monday morning.
Fafflement (noun)
trifling and unnecessary work. An English word, recorded around 1900, and the thing eating your week.
Three leaks, and you've almost certainly got one.
When a business isn’t selling, the instinct is to assume you’re not doing enough, so you work longer, add features, redesign the website and post a bit more. It keeps you busy, and it rarely moves anything, because the problem isn’t how hard you’re working – it’s that the effort is draining out somewhere before it reaches a customer.
01
LEAK 1
The offer problem
When a business isn’t selling, the instinct is to assume you’re not doing enough, so you work longer, add features, redesign the website and post a bit more. It keeps you busy, and it rarely moves anything, because the problem isn’t how hard you’re working – it’s that the effort is draining out somewhere before it reaches a customer.
02
LEAK 2
The visibility problem
When a business isn’t selling, the instinct is to assume you’re not doing enough, so you work longer, add features, redesign the website and post a bit more. It keeps you busy, and it rarely moves anything, because the problem isn’t how hard you’re working – it’s that the effort is draining out somewhere before it reaches a customer.
03
LEAK 3
The clarity problem
When a business isn’t selling, the instinct is to assume you’re not doing enough, so you work longer, add features, redesign the website and post a bit more. It keeps you busy, and it rarely moves anything, because the problem isn’t how hard you’re working – it’s that the effort is draining out somewhere before it reaches a customer.
EVERYTHING LIVES HERE
The Leak Lab.
The Leak Lab is where you find the leak and then do something about it. Start with the free diagnostic, read the book, work through the exercises, take a workbook or a course on the bit you’re stuck on, and if you’d rather have someone in it with you, book a session. Everything’s organised around offer, visibility and clarity, in that order, so you always know what you’re picking up and why.
The Book
Building Sh*t No One Wants
The whole method in one place, written for hands-on founders who are great at what they do and stuck on the selling. It walks you through the three leaks in order, with prompts and try-this exercises so you’re doing the work as you read rather than nodding along and forgetting it by the kettle. There’s a foreword from marketing author Mark Schaefer, and a promise I keep all the way through: no hustle, no jargon, and nothing that’ll make you miserable.
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